ICT AS AN EFFECTIVE EDUCATION VEHICLE FOR SOCIALLY RESPONSIBLE CULTURE IN THE OFFICE ENVIRONMENT

Dr Rob Gill and Associate Professor Kwamena Kwansah-Aidoo, Public Relations and Communications, Faculty of Higher Education, Swinburne University of Technology, Australia

Increasing numbers of Australian organisations are paying greater attention to motivating and effectively utilising the skills of their employees. Employer of Choice (EOC) programs are one way of achieving these goals. EOC reflects the value and importance organisations place on their key stakeholders — their staff. Many organisations are working hard to acquire EOC status. This paper suggests Computer Assisted Learning (CAL), which embraces the constructivists’ principles of adult learning can provide the ideal platform for educating a large office-based staff about an organisation’s EOC program. CAL also enables individually-tailored learning along with additional opportunities to reflect an organisation’s branding and culture.