Abstracts

 

FACTORS OF ACCEPTANCE AND USE OF WEB 2.0 TECHNOLOGIES FOR

EFFECTIVE IMPLEMENTATION IN HIGHER EDUCATION:

PRESENT LEVEL OF USE IN TWO COUNTRIES

 

Razep Echeng, Abel Usoro

University of the West of Scotland

United Kingdom

The use of Web 2.0 technologies in educational contexts is being emphasized in recent times with significant increase in its awareness in educational institutions. These tools are popularly used for social (non-academic) purposes (as also confirmed by this research). However, there is low use of these tools and little research on behavioural intention of students and academics. Hence, this study used technology acceptance models to develop a research model that includes perceived ease of use and motivation as constructs. These constructs were operationalised into a questionnaire that was responded to by 279 participants in Scotland and 317 in Nigeria. The constructs correlated with behavioural intention, which in turn correlated with actual use of social media for educational purposes. The validation of the model suggests that the constructs (which include prior knowledge) of the model should be taken into consideration when implementing social media in educational institutions.
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